Branded Magazines and eZines
Creating your own magazine to rival mainstream magazines in look and feel, has great benefits. By providing useful information in a magazine format, your are able to spread your message and voice to your audience in a very controlled but subtle way. There is also the potential to control ad space by the client. An eZine is not necessarily printed and can be downloaded from a website or can be used interactively online (the online "layouts" can include workable "click here" buttons to link to coupons, more information, etc... ).
"Olakino" magazine, was developed for a local food service company, HFM. The target audience is: nurses, dietitians, food service directors, etc...
Developed for Sheraton Waikiki, "Kupa'a" magazine is received by all return guests on check-in and focuses on the Sheraton Waikiki "lifestyle" and traditions of Hawaiian culture. It was the perfect venue to present their "Activity Guide".
Bicycling Magazine's FanGuide
This Fan Guide, for the Radioshack bicycling team, is a joint effort with Bicycling magazine. The client was Nissan.
The Marathon Now
"The Marathon Now" was also sponsored by Nissan. All content was meant to show the "high tech" advances in training and improved performance in the runners... A perfect venue for Nissan to present their new electric car, LEAF.
"SmartMoves" was developed for AstraZeneca. SmartMoves gives patients with arthritis tips and support in coping with arthritis. It allowed AstraZeneca to introduce their arthritis drug, Vimovo.
Good Eating Good Living
Good Eating Good Living was developed for Kraft Foods. It focuses on leading a healthy lifestyle with diabetes.